DevelopmentConflict originally arose between UFC president Dana White and Electronic Arts, when the UFC approached EA Sports to develop a UFC video game and EA refused. After the closing of THQ, Electronic Arts announced a 'multi-year, multi-product' partnership with the Ultimate Fighting Championship at the Electronic Entertainment Expo 2012. The game also simulates 'full body deformation' to connect players with their player-character.
A playable demo was released on the PlayStation Network and Xbox Marketplace on June 3, 2014, with cover athletes Jon Jones and Alexander Gustafsson as playable fighters.
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